Digital Marketing Strategy for International Markets
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Fall in love with you Customers & their behaviour (6:52)
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Customer journey from a business perspective (21:17)
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How customers buy in your industry? (13:49)
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Understand different Target Groups (7:32)
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Digital Markets - Marketing for 4 Digital Markets (10:50)
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Panic Buying (doing what we expect, but not what we want) (8:44)
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Consumer Retrenchment (4:22)
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The Contagion Theory and your business growth (8:17)
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Shifts in Consumer Behavior due to Covid 19 (5:00)
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The budget cuts and why should you care (12:25)
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Product Innovation from a digital perspective (15:39)
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Pricing & Place innovation for digital (8:09)
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Messaging Framework for effective strategy (19:01)
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Goal setting in Digital marketing (11:02)
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The PACK Framework (4:36)
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How your prospects consume content? (3:11)
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How do we define value? A Data Driven Perspective (17:43)
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One view of all strategy components (8:14)
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Budgeting in digital marketing (27:49)
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Dashboarding, KPIs & Team management (14:32)
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Planning and reviews (4:10)
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The Consumer in the Age of Coronavirus - Philip Kotler (recommended)
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