Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Digital Marketing Strategies for International Markets
Digital Marketing Strategy for International Markets
Fall in love with you Customers & their behaviour (6:52)
Customer journey from a business perspective (21:17)
How customers buy in your industry? (13:49)
Understand different Target Groups (7:32)
Digital Markets - Marketing for 4 Digital Markets (10:50)
Panic Buying (doing what we expect, but not what we want) (8:44)
Consumer Retrenchment (4:22)
The Contagion Theory and your business growth (8:17)
Shifts in Consumer Behavior due to Covid 19 (5:00)
The budget cuts and why should you care (12:25)
Product Innovation from a digital perspective (15:39)
Pricing & Place innovation for digital (8:09)
Messaging Framework for effective strategy (19:01)
Goal setting in Digital marketing (11:02)
The PACK Framework (4:36)
How your prospects consume content? (3:11)
How do we define value? A Data Driven Perspective (17:43)
One view of all strategy components (8:14)
Budgeting in digital marketing (27:49)
Dashboarding, KPIs & Team management (14:32)
Planning and reviews (4:10)
The Consumer in the Age of Coronavirus - Philip Kotler (recommended)
Download Lecture Material
Test Your Learning
Teach online with
How do we define value? A Data Driven Perspective
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock